I hear from a lot of start up brands that they can’t create their own line because they don’t have the money, time, resources to develop a BIG line and I always smile because I know a secret….. The secret is that it only takes one product to be a success. One product to launch a successful brand. Sure it’s not the ideal strategy and we all want to launch with 10-17 products like well funded companies do but it’s not always possible. Want proof? Look at Mixed Chick’s hair care product ... Read More
How to Create a Product Line With 3 Easy Tips!
Deciding on creating your own product line is an exciting, confusing and overwhelming time. Starting your business, means taking lots of steps such as setting up the business structure, creating a website, choosing your product names and such. And sometimes it is very confusing once you get down to the nuts and bolts of creating your product line. Here are 3 tips to help make the process easier: 1. Decide on your category. Think of your category as a your "what" what type of product ... Read More
I Am So In Love
I have to admit, I am so in love….it’s true it rarely happens any longer but I am. I am smitten with Jessica Alba and her company Honest. I adore what they build and why they build it. She built it based off on one premise, “Everything that touches you and your family - everything in your home - needs to be non-toxic, needs to be effective and beautiful to look at, and needs to be affordable.” (source Inc. Magazine) She went B-I-G. There was none of this 'I will launch 1-3 ... Read More
Are You Just Getting Started?
Welcome to the exciting journey of creating your product line! I know that many of you are somewhere on the journey from researching the idea to have already selected a manufacturer or maybe have a finished product already, no matter where you are welcome! Here are a few tips to help you on your journey: 1. Be clear on your market and make certain that your product serves that market. Seems self-explanatory but often it’s not. It means build a product that your customer wants or if you're an ... Read More
10 Rules to Creating a Killer Brand
Everyone that I talk to wants to create their own product line, has their own product line or is looking to get into the beauty & personal care industry. Beauty is BIG business. However, it’s also extraordinary competitive and flooded with brands and products that really don’t contribute much. As I was traveling this week for business, I started thinking what are the 10 things I wish that my clients knew about creating a brand? I made a list on the plane: 1. Know Your ... Read More
How She Did It with Ashley Dixon
Where did product idea come from? I am a Licensed Aesthetician. I always have people asking me what they should use on their skin. I wanted to develop a line that worked well for common skin issues. When did you start the business? Are you doing it full time? I started the business in January of 2013 and it has been very part-time. I have two children 9 months old and 12 years old. I work as an Aesthetician Instructor and in a local spa and have recently started working in a salon to focus on ... Read More
Getting Prepared For the Holiday Season
Some of you may have noticed that it's September 9th and Halloween items are on the shelves. Yikes! Most people don't realize that the entire selling season is mapped out a year in advanced. That's right, buyers are making decision on Valentines and summer time inventory now. How can you use this for your business? By planning ahead! Now is the busiest time in the health and beauty industry. September through January is when most people make a majority of their sales but, unfortunately ... Read More
The #1 Struggle I See For Most Clients…
Do you need more sales? Who doesn't right? The #1 struggle that I see for most of my clients is that once they have a product created they have absolutely no clue as to where they are going to sell the products. This is not true for everyone, some of my clients have hopes to get into to target, HSN or some hope to become and internet sensation just by putting up a blog. Unfortunately, most of these hopes fade because it takes a strategy and skills to build a successful business. My good ... Read More
Back to School 101 3-Part Teleseminar!
Join us for a Back to School 3-Part Teleseminar! We all need to master the basics of any field before we can move forward. In this 3 part teaching series we will be discussing: 1. Starting Your Product Line 101 2. Packaging 101: Choosing Packaging that Sizzles and Speaks to Your Target Market 3. Growth Strategies 101: Killer Sales Strategies to Grow Your Business in a Short Amount of Time. These calls can be purchased individually for only $67.00 or you can ... Read More
Ask Melody: Am I Making a Mistake by Launching BIG?
Today's post is an 'Ask Melody' question and answer. This question was submitted by Tiffany, a new reader of the blog: Appreciate my purchase from you, it was very informative. I have a few questions as I am over thinking everything in my line! How many products is too many to offer? I want to come out & offer EVERYTHING, AS MUCH AS POSSIBLE...but one company has some of my favorites & the another company has some too. As of right now I have 11 foundations & 200 lip shades & ... Read More
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