Putting together a private label skin care brand is a little bit more complicated than calling a cosmetic manufacturer and slapping a label on a product. Although many people will have you believe that it is an easy process. In theory it is, but that doesn't mean you will be successful. Harsh I know, but stay with me:) To create a successful private label skin care brand it must start with a vision or 'why', a promise, plan, action and execution. Step 1: Starting point - the vision or ... Read More
Things to Consider When Choosing Packaging For Your Skin Care Brand
When considering how to package your skin care products there are certain elements that must be considered when selecting packaging for cosmetics or skin care. 1. Over all look and feel of the brand. Does the packaging reflect the over all feel of the brand? Does a standard white bottle express luxury? If not, switch it up. Don't be too cheap in your container packaging. It's imperative to make sure the price point and the packaging match. 2. Decoration options. labels vs silkscreen, plus ... Read More
Why Building Your Beauty Business From The Heart Is Critical
Building a beauty business from the heart: why it’s critical to the health of your business I talk to business owners all day long, it’s my business. And from the moment I hear in their voice the joy and excitement surrounding their 'why' in building their business, I can usually predict with about 95% accuracy who will be successful and who will not. The ones that are successful are in the business because it’s in their heart. How I define success and how you define success may be ... Read More
How to Set Your Project Up for Success
It all starts with a vision when you are starting a new project in private label. Vision for your project will add more fuel to the process than you can ever imagine. Private labeling a product sounds simple enough: you call a manufacturer to find out their minimums, products offered, etc. and then you stick your graphics on the label and your done right? Sort of right. Just finding the manufacturer can take a bulk of your time. Then most people are shocked to find out the lead times for a new ... Read More
7 Qualities That Make a Sucessful Business Owner
After working with 100s of business owners over the last 10 years, I can pretty much nail down in less than 20 min who will be successful and who won't. Do I have secret powers? My kids think so, but no. What I have noticed is that successful business owners all posses several qualities and they all approach a project the same way....Head on! As my favorite business owner says, "I live in the now", which is reflective of how much work she can get done in a short amount of time. This list ... Read More
Great Formula, Cute Packaging But No Sales?
Great Formula, cute packaging but no sales? What to do, what to do....first thing to ask yourself is what is the story behind the product? What's a story? A story is the reason why you created your brand. Did you have acne and created a solution for that? Do you feature that story? Do you play golf so you wanted a sunscreen that wouldn't interfere? Do you have pictures to back it up? All successful brands tell a story and solve a problem. Even if the problem is wrinkles and crows feet. ... Read More