Last night's call was amazing! Richard & Gina Alexander shared how they went from the Mall cart to 1.2 million in sales in 2 short years! This call was packed with so many nuggets! Including Gina's 3 tips that every beginner needs to know to succeed in any business! (slides are super cool- who else gets to hang out with Kobe Bryant!!!!) Enjoy the replay. If you were on the call and want the link for more information about their upcoming Ecommerce formula for the personal care (skin ... Read More
Do You Need More Sales?
Come hop on this webinar with my dear friends Richard & Gina Alexander of www.ginaalexander.com. They are going to share with you some of their strategies and secrets of how they build their handbag business into a multi-million dollar business... Including what it was like to sell on QVC, HSN and retailers like Nordstroms etc. ===> Click here to register <=== They are also going to talk to you about why the time is Now to be selling your products online on your own ... Read More
Starting Your Project (and Succeeding) On a Shoestring Budget
This weekend, I asked the FB community what they most needed help with and is what they responded: "How about succeeding on a 'shoestring budget'". And I thought, that was a great idea, let me answer that question. Let me list 5 crucial things you must do to succeed on a shoestring budget. They have absolutely nothing to do with product development by the way:) 1. Know your market - Get absolutely 100% crystal clear on who your ideal customer is. Talk to them daily on social media, ... Read More
3 Simple Secrets For Making Stock Packaging Beautiful
Yesterday, as I was waiting in the salon I noticed something simple and profound. Something that the big brands know how to do all the time and now I am going to share this secret with you. How many times have you drooled over custom packaging or expensive airless bottles? I'm personally in love with the wood packaging right now. I love the simple, earthy feeling of the wood and brown colors. I started thinking about how many of small business owners look for the "some day" to have awesome ... Read More
Start Up? Looking to Grow Your Sales? Here are 6 Different Places to Sell Your Products
Most business owners dream of starting out on the shopping networks, Target or another retail shelf space. Some can, but I generally tell most people to get some experience underneath them with their brands. Give the product some time, pay attention to the customer’s feedback, notice how the product holds up, any issues with artwork that needs to be changed and then approach the big boys. Mass market while profitable is tough and they want to have a seasoned business owner who can navigate the ... Read More
Is Private Label Right For My Business? And Other Questions I Know You Want To Ask…
Many of you are looking at whether or not private labeling is the right way to either start or expand your existing business. So today, I wanted to answer some common questions that I get regarding private labeling. Questions #1: What the heck is private label? Private labeling a product means to take a manufacturer's product and adding your brand name and logo to the product. Question #2: Who is private label for? 1. Business owner - existing lines or new business 2. Esthetician 2. ... Read More
5 Amazing Tips On How To Start Your Project Out Right (and Beat Your Deadline)
Starting any new project can be a larger project that what we think once we get into the nuts and bolts of the project. For example, I started this website over 1 year ago with a hope of having all of the products launched and ready to go. It took a lot longer (to say the least) than expected. Here is a image of the fist rendition of the site. And it's the same with starting a new product line, give it a min of 3-6 months additional time than anticipated. And here's why: 1. Finding a ... Read More
Go or No Go: 3 Easy Tests To See If Your Product Will Work
Is your life long dream to have your own skin care, hair care or beauty line? Before you invest all your cash or other's cash in a project, evaluate if this project is a go or no go! Here are 3 easy tips that will help you see if your product will work or not. 1 . Whatever the product is, get clear on who your client is and what problems' they are having. Then create a product. Lots of clients start a business because they love a product but realize that there is not a market for the ... Read More
5 Crucial Lessons on How to Make a Private Label Product Your Own
Many people have the dreams and desires of starting their own line of products, either skin care, cosmetics, hair care, soaps you name it they can't wait to create it. And then reality sets in, creating your "own" line is expensive. The cost of the chemist, the minimums required by the manufacturers, the packaging minimums and artwork cost can all add up and make the dream of starting your "own" formula just that...a dream. So what's the next option? Private label. And private label is ... Read More
Pricing Your Products: The Secret Formula Revealed
If you are contemplating a new line in ANY category - health & beauty, cosmetics, lotions, hair care this applies to you! Also, I want to address some mindset issues of "I can't charge that much". Yes, you can and I will show you how and why. As you price your products take three things into consideration: Secret #1 - What is the price of my competitors? Secret #2 - How can I offer value to my customers? Secret #3 - What do I need to earn on the product? Secret #1 - There is no ... Read More