Some of you may have noticed that it's September 9th and Halloween items are on the shelves. Yikes! Most people don't realize that the entire selling season is mapped out a year in advanced. That's right, buyers are making decision on Valentines and summer time inventory now. How can you use this for your business? By planning ahead! Now is the busiest time in the health and beauty industry. September through January is when most people make a majority of their sales but, unfortunately ... Read More
Back to School 101 3-Part Teleseminar!
Join us for a Back to School 3-Part Teleseminar! We all need to master the basics of any field before we can move forward. In this 3 part teaching series we will be discussing: 1. Starting Your Product Line 101 2. Packaging 101: Choosing Packaging that Sizzles and Speaks to Your Target Market 3. Growth Strategies 101: Killer Sales Strategies to Grow Your Business in a Short Amount of Time. These calls can be purchased individually for only $67.00 or you can ... Read More
Ask Melody: Am I Making a Mistake by Launching BIG?
Today's post is an 'Ask Melody' question and answer. This question was submitted by Tiffany, a new reader of the blog: Appreciate my purchase from you, it was very informative. I have a few questions as I am over thinking everything in my line! How many products is too many to offer? I want to come out & offer EVERYTHING, AS MUCH AS POSSIBLE...but one company has some of my favorites & the another company has some too. As of right now I have 11 foundations & 200 lip shades & ... Read More
Remarkable Results Happen When You Focus
I wanted to congratulate LaShondra White on her accomplishment. She stuck to the July Focus Challenge and got her product out! Go say congrats and give her some love! How awesome! See her press release here. Focus. Commit. Get the assistance that you need in whatever stage of the process that you are in and knock your goals out of the park! It's a new month, time to set some new goals and knock them out! It's all possible! ... Read More
5 Things To Upgrade In 2014
The word for the day is Upgrade. Is 2014 your year to launch your first business? Maybe 2014 is the year that you are going expand your product offerings. Whatever, cool & exciting new plans that you have for the year I have a word for you and that word is Upgrade. I see a lot of start up business owners with limited budgets try to cut corners on the wrong things in an effort to save money. So I wanted to share with you several ways that you can Upgrade your business and products (even ... Read More
3 Simple Secrets For Making Stock Packaging Beautiful
Yesterday, as I was waiting in the salon I noticed something simple and profound. Something that the big brands know how to do all the time and now I am going to share this secret with you. How many times have you drooled over custom packaging or expensive airless bottles? I'm personally in love with the wood packaging right now. I love the simple, earthy feeling of the wood and brown colors. I started thinking about how many of small business owners look for the "some day" to have awesome ... Read More
3 Reasons Why I Love Anything But Clear Packaging
When I originally wrote this, I was very clear about why I didn't like clear packaging. Of course there are exceptions, if your product is clear color or a gel - usually you can get away with clear packaging. Especially if you have a label large enough to cover most of the packaging. That said, my feelings still stands in general about clear packaging. Here is a picture I took today while shopping at Target. Sadly, the clear packaging shows separation in the product and discoloration. Which is ... Read More
When It Comes To Cosmetic Packaging Keep It Simple
When it comes to cosmetic packaging for a skin care, body care, or lotion or cream the old saying, Keep It Simple Silly or K.I.S.S, rings true today more than ever. What most people don't know is that the way to differentiate a brand has as much to do with the packaging as it does with the design and the story of the brand and the marketing efforts of the brand. Packaging is an important part for sure. Packaging is often the deciding factor on why people buy a skin care line in the first ... Read More