Have you heard of the Bue Ocean Strategy? The concept was introduced in 2005 by W. Chan Kim and Renee Mauborgne in their book Blue Ocean Strategy. Picture the ocean - vast, uncharted, and full of potential. This is the market. Now, divide the ocean into two categories - uncharted blue ocean and bloody red ocean. Red Oceans are all of the industries that already exist. Every current niche and product. These oceans are red because they’re bloody from all the competition. They’re teeming with ... Read More
Just getting started? These 3 tips will help!
A few weeks ago, I had two amazing back to back coaching calls with clients. They are both in the start up phase and feeling unsure of how to make an impact with their brand. On our call I shared a few things with them, and thought that you might find this helpful. When building a brand it’s important to keep these few things in mind: 1. Build the brand that you love! Sounds simple but so many people create products and a brand that they think will sell because of "research" which ... Read More
Are You a Soloprenuer Trying To Do It All Yourself?
I was thinking about you and I know how incredibly overwhelming it is to manage a new start up business. Especially, when you have a busy life with a job, family, kids, parents and then trying to carve out a little bit of time just to do your business that can be a real struggle. Don't worry, this isn't a note to tell you to hire a VA, because a VA won't help right now. What's going to help you the most is getting CLEAR on what's a priority and what's not. It's easy to get lost in the ... Read More
Top 3 Mistakes People Make When Launching
Over the years, I’ve learned that launching can be tricky. The timing has to be right, your products have to be priced correctly, and you need to position yourself in the right market. In addition, you have to make sure that you stay confident even when the launch doesn’t go as planned. Launches will not always be winners, but you cannot allow yourself to be pulled into a downward spiral just because you have a low turnout rate. I’ve been helping clients launch products for nearly 12 years. I’ve ... Read More
There Is No Magic Bullet In Creating a Hit Product But These 4 Tips Will Help!
I hear from so many entrepreneurs that it's just not working and often times it's a combination of things that are not working. I wanted to share some tips on how you can course correct if it's not working for you. Tip #1: Get very clear on who your target market or customer is. I know that sounds easy but it's really not and most people skip this step. Do you know how old your customers are? Her favorite color? His favorite blogs? Other Facebook pages that she visits? If it's a ... Read More
3 Ways to Create a Product and The Risk and Benefit of Each
There are 3 primary ways of creating your own product line, and although I write about this often, it seems worth repeating. Private Label - taking a manufacturer’s stock formula and adding your label to it. Custom Formulating - creating from scratch in a lab. You can either work with a cosmetic chemist or the manufacturer's R&D team. Making your product at home or in a studio. Risk & Benefits for Each Product Development Strategy Private Label Benefit: The benefit of ... Read More
How Do I Launch On a Limited Budget?
Recently, I received this question in an email and it’s a question that I get on a daily basis. Do I have enough money to do this? Or how can I do this for free, or low cost? And it’s a tricky question to answer. I am all about boot strapping but there is a basic minimum that needs to be in place. Creating a physical product business means that you are creating a business. That means: You need money for product development You need money to market your product You need ... Read More
It Only Takes One
I hear from a lot of start up brands that they can’t create their own line because they don’t have the money, time, resources to develop a BIG line and I always smile because I know a secret….. The secret is that it only takes one product to be a success. One product to launch a successful brand. Sure it’s not the ideal strategy and we all want to launch with 10-17 products like well funded companies do but it’s not always possible. Want proof? Look at Mixed Chick’s hair care product ... Read More
Are You Just Getting Started?
Welcome to the exciting journey of creating your product line! I know that many of you are somewhere on the journey from researching the idea to have already selected a manufacturer or maybe have a finished product already, no matter where you are welcome! Here are a few tips to help you on your journey: 1. Be clear on your market and make certain that your product serves that market. Seems self-explanatory but often it’s not. It means build a product that your customer wants or if you're an ... Read More
Back to School 101 3-Part Teleseminar!
Join us for a Back to School 3-Part Teleseminar! We all need to master the basics of any field before we can move forward. In this 3 part teaching series we will be discussing: 1. Starting Your Product Line 101 2. Packaging 101: Choosing Packaging that Sizzles and Speaks to Your Target Market 3. Growth Strategies 101: Killer Sales Strategies to Grow Your Business in a Short Amount of Time. These calls can be purchased individually for only $67.00 or you can ... Read More
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