Ask Melody Dear Melody, I love all of your helpful posts. Can you tell me what is the difference in profit between private label, custom manufacturing and making your products at home? Thanks, ~Amy Amy, thanks for following on Facebook! This is a question that many readers ask me. Let me explain the difference in profit on each method of creating your own brand so that you can decide which is the best strategy for you to create your product line. The Cost Involved In Private Labeling a ... Read More
Tuesday Trainings Are Back!
We are back! I'm bringing back the monthly Tuesday Training! Join me for the first one of 2104 on Tuesday, January 21st 2014 at 7pm. Here is the call info: What It Takes To Start Your Own Product Line Date: Tuesday, January 21st Time: 7:00pm Central/8:00pm ET 2 Ways to Attend: On the Web: http://InstantTeleseminar.com/?eventID=50437641 Phone Number (425) 440-5100 Pin Code: 886419# ... Read More
A Review of 2013 and What’s Happening in 2014!
What dreams may come a review of 2013 and what’s happening in 2014! 2013 was a fantastic year and I can’t wait to see what 2014 brings! We just wrapped up the first round of Speed Product Creation Course where I worked with a group of talented entrepreneurs as they created their first product lines some of them using private label, some custom formulas and others working with a cosmetic chemist. It was a diverse group of business owners working on products in different categories from skin ... Read More
5 Things To Upgrade In 2014
The word for the day is Upgrade. Is 2014 your year to launch your first business? Maybe 2014 is the year that you are going expand your product offerings. Whatever, cool & exciting new plans that you have for the year I have a word for you and that word is Upgrade. I see a lot of start up business owners with limited budgets try to cut corners on the wrong things in an effort to save money. So I wanted to share with you several ways that you can Upgrade your business and products (even ... Read More
Keeping Up With The Trends
Argan oil, baobab fruit, no wait organic, no wait coconut oil, no wait AHA, no wait...didn’t Dr. Oz say Vitamin C? What’s a brand owner to do? How does a small or growing skincare brand owner keep up with the trends? The answer is you don’t. Shocking I know. As a start up in the HBA category (Health and Beauty: skincare, makeup, and personal care categories), keeping up with changes can be daunting and expensive. So what do you to? Here is a killer strategy that I recommend: 1. Establish ... Read More
Is It Better To Private Label or Make My Own Products?
Yesterday, someone asked me this question on Facebook: Hi Melody, “Do you recommend having a lab create your own products or make them yourself” I answered her privately and then thought I should share it with all of you: My best advice is to outsource your manufacturing so that you can spend most of your time on marketing & sales rather than worrying about manufacturing. Why? Brands don’t grow without sales and marketing efforts. Pretty simple, but an easy thing to forget, ... Read More
Client Spotlight: Opportunity For Your Business!
I am super excited to share with you one of my PLI clients success story and an opportunity for your business! Meet Molly. Molly is a beautiful young woman with a heart to help others and she has created an amazing business that supports young women in India so that they can stay in school. I had the honor of working with her as she set up her business. And when I say amazing, it's an amazing business that provides opportunity to girls and women in need. Molly now has an opportunity to ... Read More
Small Indie Manufacturers To Work With To Grow Your Business
I am super excited to share this list of small indie manufacturers with you today. If you are looking for a company that offers small volumes and unique products, these companies can help! Company #1 Name: My Heavenly Creations / Shalene Mclaughlin Website: MyHeavenlyCreations.net Specialty: Our specialty is handcrafted soaps, soy candles, pillar candles, creams, salts and scrub Private Label Available? Yes, we offer private label. Minimum? We can do a minimum of 25 if it's the ... Read More
Want More Sales? Then Try This Tip!
Want your business to grow? Do you give away samples as part of your marketing plan? Who wants more sales? No seriously? Who wants more sales? I know, I heard you answer me!! Well here is a powerful tip that I want to share with you: Give product away. It seems simple, but it's super powerful. What do you mean give product away? Sampling is a great way tool to introduce new products, test out new markets and to get your name out there to more customers. Sampling is not a new ... Read More
Question: What’s Stopping You?
The other day I posted this below on my Facebook page because I was super frustrated and saddened to watch one of my clients who gave me nothing but excuses after excuses as to why she couldn't launch her amazing idea. My #1 pet peeve is when people have amazing ideas, do a ton of pre-planning forecasting work and then won't take the next step! It's a "grrrr" moment with me. If you have a great product or idea go all the way!! Launch it already! And what’s the saddest part? The saddest part is ... Read More
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