Private 1 Hour Consulting - $197 Need help getting started? Stuck somewhere in the process? Want to pick my brain? A 1 hour recorded consulting call is a good options for you! Broken into 2 (30min) calls, all recorded we will skip the chit chat and get to work on whatever it is that you need help with. ... Read More
How to Protect Yourself When You Private Label
A reader asked me this question so I thought I'd answer it for everyone. He said, "I'm wanting to start a private label project but not sure how to protect myself. Will the manufacturer steal my ideas?" That's a common concern. Many business people in the game are worried that if they share their ideas with anyone else that person will steal and they will be left with nothing. Here are 3 solid tips on how to protect yourself when starting a private label program. Tip #1: Sign an ... Read More
Avoiding The Two Major Pitfalls When Working With a Contract Manufacturer
Daily, I talk to people who have called multiple contract manufacturers, get months down the road, come to the end, wait for pricing and then never hear from a manufacturer again. Sound familiar? Maybe you have called contract manufacturers, signed NDA's than wham! An obstacle. Maybe the pricing was too high, perhaps the minimum batches sizes were too big, or maybe they couldn't fill your order because of equipment limitations. In today's post I am going to show you how to avoid the two ... Read More
3 Reasons Why I Love Anything But Clear Packaging
When I originally wrote this, I was very clear about why I didn't like clear packaging. Of course there are exceptions, if your product is clear color or a gel - usually you can get away with clear packaging. Especially if you have a label large enough to cover most of the packaging. That said, my feelings still stands in general about clear packaging. Here is a picture I took today while shopping at Target. Sadly, the clear packaging shows separation in the product and discoloration. Which is ... Read More
3 Steps To Working With a Contract Manufacturer
When deciding on a which contract manufacturer to work with choosing "the one" can be a tough call. In essence, you are trusting a huge piece of your business to someone else. You have to be certain that it's the good choice and a right fit for your business. Your manufacturer is a big part of your business and making sure it all works is just as important as choosing a marriage partner. :) Here are three simple steps to make sure that it's a fit. Step 1#: Evaluate - Are we a ... Read More
Following Your Dreams: A Step-by-Step Guide
Daily I have the privilege of speaking to would be business owners, people that make their products by hand in their homes, some with small but growing business and a few who are doing well and looking to grow to the next level. Regardless of your current position whether a start up or thinking of starting up, we all have a dream. Maybe your dream was to create a product to help kids with cancer. Maybe it was to target a market and make lots of money to put your kids through college. I'm going ... Read More
Pricing Your Products: The Secret Formula Revealed
If you are contemplating a new line in ANY category - health & beauty, cosmetics, lotions, hair care this applies to you! Also, I want to address some mindset issues of "I can't charge that much". Yes, you can and I will show you how and why. As you price your products take three things into consideration: Secret #1 - What is the price of my competitors? Secret #2 - How can I offer value to my customers? Secret #3 - What do I need to earn on the product? Secret #1 - There is no ... Read More
When It Comes To Cosmetic Packaging Keep It Simple
When it comes to cosmetic packaging for a skin care, body care, or lotion or cream the old saying, Keep It Simple Silly or K.I.S.S, rings true today more than ever. What most people don't know is that the way to differentiate a brand has as much to do with the packaging as it does with the design and the story of the brand and the marketing efforts of the brand. Packaging is an important part for sure. Packaging is often the deciding factor on why people buy a skin care line in the first ... Read More
5 Steps To an Awesome Private Label Skin Care Line
Putting together a private label skin care brand is a little bit more complicated than calling a cosmetic manufacturer and slapping a label on a product. Although many people will have you believe that it is an easy process. In theory it is, but that doesn't mean you will be successful. Harsh I know, but stay with me:) To create a successful private label skin care brand it must start with a vision or 'why', a promise, plan, action and execution. Step 1: Starting point - the vision or ... Read More
Things to Consider When Choosing Packaging For Your Skin Care Brand
When considering how to package your skin care products there are certain elements that must be considered when selecting packaging for cosmetics or skin care. 1. Over all look and feel of the brand. Does the packaging reflect the over all feel of the brand? Does a standard white bottle express luxury? If not, switch it up. Don't be too cheap in your container packaging. It's imperative to make sure the price point and the packaging match. 2. Decoration options. labels vs silkscreen, plus ... Read More
- « Previous Page
- 1
- …
- 8
- 9
- 10