There are 3 ways to create a product:
1. Custom or from scratch or taking a handmade product to a manufacturer
2. Re-engineering and improving on a current product on the market
3. Private label – taking a manufacturer’s stock product and putting your label on it.
In theory, all three of them are simple. Many times, people are wondering if creating their own custom formulations may be out of reach (often times it’s not). Or taking their handmade product to a manufacturer may loose it’s story behind being handmade (it won’t).
I’m going to be addressing all of these in my Tuesday night call – get registered so you can hear all the info!
The 3 ways to create a product:
#1. Custom product ideas or moving a handmade to a manufacturer is not difficult. Depending on how prepared you are with your ideas, and or formulations from the beginning, it will make the process easier. Be prepared for the process to take at least 3-6 months and each manufacturer has different requirements on lab time, so be sure to ask that.
#2. Re-engineering and improving on a current product on the market. The best thing to do is to purchase several samples of the product that you would like to recreate. Evaluate it for feel, slip, texture, smell and overall packaging. What makes it unique? What areas can you improve upon? Then find a lab that has experience in making that type of product and ask them to make the improvements on the product. My motto – don’t be a me-too product, take the original and make your it your own!
#3. Private labeling is the simplest fastest way to create a product! You take a proven formula, packaged and put your branded graphic on it. A common concern is how to position a private label program as their own, especially if you feel like you have an ethical responsibility to your clients or customer base to bring the best products to market. I’ll help you learn how brands own their private label products, it’s easier than you think!
Come join me for a live call on Jan. 22nd 7pm where we can address your issues together. And following the call, I’ll be in the forum (which will soon be members only) taking your questions.
Hi Melody! I’m loving your advice. Do you think it’s worth spending the money to attend a major cosmetic show (i.e. the javvits center annual cosmetic convention) if you’ve just started to sell your product and maybe don’t have the “coolest” labeling? Would they even take notice of you or do people not care about popular and already successful products?